CPG brands should know winning online is not about staying ahead of new, challenger brands. It’s about anticipating the needs of the market and taking control of their ecosystems.

Krishnakumar (KK) Davey, president of strategic analytics at Chicago-based market research firm IRI, and Nik Modi, managing director at RBC Capital Markets, New York, spoke during an IRI webinar on how this could affect consumer packaged goods sales in convenience stores and other retail outlets.

The Coca-Cola Insiders Club has returned — sort of. Though currently marked sold out on the website for the current three-month run that will see insiders receive monthly subscription boxes of goodies, consumers are encouraged to sign on for the waitlist now that the return is underway.

Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce.

New eco-friendly commerce platform Hive Brands hopes it can be sort of the Whole Foods of sustainable goods, as well as function as the equivalent of the Good Housekeeping seal of approval for ethically made products.

Has sustainability taken a backseat as concerns about COVID-19 continue to dominate? News cycles have shifted. Coverage of and concerns about the negative impacts that plastic and other non-sustainable items have on the environment seems to have declined a bit.

As more consumers incorporate plant-based alternatives into their diets, they are looking for more than just a faux burger or chicken nugget. Increasingly, they want their favorite foods that feature meat to use plant-based ingredients.