January 6, 2021
Industry News
Digital Commerce 360
215,500 reach
Key Message 1
Published Dec 18, 2020
CPG brands should know winning online is not about staying ahead of new, challenger brands. It’s about anticipating the needs of the market and taking control of their ecosystems.
Convenience Store Petroleum
137,103 reach
Key Message 2
Published Dec 21, 2020
Krishnakumar (KK) Davey, president of strategic analytics at Chicago-based market research firm IRI, and Nik Modi, managing director at RBC Capital Markets, New York, spoke during an IRI webinar on how this could affect consumer packaged goods sales in convenience stores and other retail outlets.
566,291 reach
Key Message 3
Published Jan 5, 2021
The Coca-Cola Insiders Club has returned — sort of. Though currently marked sold out on the website for the current three-month run that will see insiders receive monthly subscription boxes of goodies, consumers are encouraged to sign on for the waitlist now that the return is underway.
Marketing Dive
120,179 reach
Key Message 4
Published Dec 9, 2020
Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce.
599,491 reach
Published Jan 6, 2021
New eco-friendly commerce platform Hive Brands hopes it can be sort of the Whole Foods of sustainable goods, as well as function as the equivalent of the Good Housekeeping seal of approval for ethically made products.
Packaging Strategies
32,140 reach
Published Dec 21, 2020
Has sustainability taken a backseat as concerns about COVID-19 continue to dominate? News cycles have shifted. Coverage of and concerns about the negative impacts that plastic and other non-sustainable items have on the environment seems to have declined a bit.
Food Dive
154,323 reach
Published Jan 6, 2021
As more consumers incorporate plant-based alternatives into their diets, they are looking for more than just a faux burger or chicken nugget. Increasingly, they want their favorite foods that feature meat to use plant-based ingredients.